There are four types of analytics that companies can use to learn from and better engage with their customers. We are well-versed in all four types of analytics.
And it's as you increase skill levels, that one can really get the insights you need to drive your business forward.
4 Types of Business Capabilities with Examples
More than 90% of companies today use very basic analytics - what we call "descriptive analytics." Less than 5% are utilizing the more advanced analytics!